MILWAUKEE, WI (November 3, 2025) – Summerfest presented by American Family Insurance is excited to announce the first headliner for the BMO Pavilion with Miller Lite - Louis Tomlinson on Friday, June 26, 2026. This will be his first time performing during the festival.
Tickets for reserved seating will go on sale this Friday, November 7, 2025 at 10:00 a.m. via Summerfest.com, Ticketmaster.com, or in person at the Summerfest Box Office, and include admission to Summerfest the day of the performance.
Concerts at the BMO Pavilion during Summerfest will once again offer seating options for all evening headlining performances. Fans will have the choice of reserved seats available for purchase or free general admission seating on a first-come, first-served basis on the day of the show with a Summerfest ticket. (Summerfest 2026 general admission, 3-day, and 9-day UScellular™ Power Passes will be on sale soon).
For more information visit Summerfest.com
About Louis Tomlinson
Following a world-conquering run as a member of One Direction, Louis formally introduced himself as a solo artist with Walls [2020]. Dubbed “excellent” by Rolling Stone, his debut LP moved over 1.2 million copies worldwide and reeled in nearly 1 billion total streams. Two years later, he leveled up on Faith In The Future [2022]. The album hit No.1 in the UK, Spain, Argentina and Belgium and cracked the Top 5 of the US Billboard 200, capturing No.2 on the Top Album Sales Chart, Top Current Album Sales Chart, Top Independent Albums Chart, and Top Vinyl Albums Chart.
Louis has shined on collaborations such as the Platinum-certified “Back To You” [feat. Bebe Rexha & Digital Farm Animals] and Gold-certified “Just Hold On” with Steve Aoki. Beyond a slew of awards, he also impressively emerged as the rare presence who could appear on Family Guy or compete in the coveted football game Soccer Aid on the English squad. Along the way, he launched The Away From Home Festival (now in its fifth year), which he curates and headlines.
Notably, the Faith in the Future World Tour canvased five continents and affirmed his status as one of today’s most in-demand live performers, selling out arenas to capacity in 34 countries and stadiums in five countries, making an incredible homecoming at The O2 Arena in London. He accomplished yet another extraordinary feat and once again made history as the very first male solo artist to headline Mexico City’s Autódromo Hermanos Rodríguez F1 track. In 2023 Louis released a feature length documentary 'All Of Those Voices' which was screened in cinemas in 65 countries, and had movie premieres in London, Tokyo, LA and Mexico City.
About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier independent national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the permanent 75-acre festival grounds along Lake Michigan. Summerfest 2026 will take place across three weekends: June 18-20, June 25-27, and July 2-4, 2026.
For the latest information, visit Summerfest.com, or Facebook, X, Instagram and TikTok: @Summerfest.
Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.
About BMO Financial Group
BMO Financial Group is the seventh largest bank in North America by assets, with total assets of $1.4 trillion as of July 31, 2025. Serving customers for 200 years and counting, BMO is a diverse team of highly engaged employees providing a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services to 13 million customers across Canada, the United States, and in select markets globally. Driven by a single purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and inclusive society.